Promotional Board 3

Trend Analysis Board

Here is a quick trend analysis board/mood board showing the colour palettes used in the pop up store, from natural chocolate browns to moss-greens and blues. It also contains a few images behind the concept of recycling and the art that can come out of it.

Chloé Grayling

Creating promotional concept board 2

Creating our second Promotional Campaign board here with the above the line techniques in the form of the "pop up mailer". These are small pop up boxes that will be posted to most current addresses around the area of where the pop up shop is going that week, for example, Preston. The mailers physically pop out of the envelope they are encased in to grab the attention of whomever might open it and they are covered with promotion and advertising for ReGeneration, its locations, its ethos, what it is exhibiting etc. The bozes afterwards can also be transformed into re useable money boxes, Pen holders, Tissue boxes etc to continue with the recycling theme of the entire pop up store. It's vert different to anything you would normally have posted through your letter box and has much more of an impact on the consumer than a simple paper flyer.

Chloé Grayling and Sophie Leung.

Creating promotional concept board 1

Here is a Print Screen of our First Promotional Concept board, whereby we take something people wouldn't normally take any notice of and has something to do with recycling etc, and spray paint promotional advertisements for the pop up store "ReGeneration" onto it. The example above says "This time next week I will be art". This is to get the persosn attention and really make them think about the reason why it says that and along side all the other promotional campaigns it will make sense to them. Below is a print screen of us cutting out a photograph of a skip on photoshop and above is us placing it with the added writing together on Illustrator.

Chloé Grayling and Sophie Leung.

Promotional Ideas

The "Pop-up Promotional Cube"

Another idea that I thought of after doing a bit of research was the "Pop-Up advertising/promotional cube" Which is basically a cube which comes flat packed in an an envelope and when opened, literally pops out automatically and is covered in information regarding the product, or in our case, the Pop-Up ReGeneration shop. Basically these cubes could be sent out to all addresses of a certain location a week or so before the pop up shop is due to arrive to help start spreading the word.

The fact that is is a pop out cube I think would be a really effective way of promoting our store - due to the fact it is a play on the phrase "pop up shop" - also, they are made out of card, which can easily be recycled before/after manufacture.


 

"The pop up cube is probably the most popular of all the "big" pop-up marketing products because of its simplicity and generous print area. 

The cube shaped product lends itself to so many creative marketing ideas that it fits lots of agendas. Used almost exclusively as a direct mail shot, the promotional pop-up cubes have turned up as the solution to many advertising campaign problems where the client has been looking for something different. There is also the option of a pop-up cube with added hole to the top so the cube can be used as a desk-top pen holder - meaning the printed on message will be seen on a daily basis and therefore stick in the customers mind."

The link below is for a short youtube clip that I think is definately worth a watch to get to grips with the general idea of this pop up advertising idea for the pop up shop. It has been originally used for nissan but can easily be changed according to any brand. 

http://www.youtube.com/watch?v=VpRmPttzitw

Chloé Grayling

Promotional Ideas

Balloon Releasing

Really catch the attention of the media and public with a balloon release. The spectacular sight of thousands of balloons in a balloon net, with promotional information attached - suddenly released into the sky is a great way of launching a new product or idea and spreading your message throughout the country.

Chloé Grayling