Promotional Board 3

Creating promotional concept board 2

Creating our second Promotional Campaign board here with the above the line techniques in the form of the "pop up mailer". These are small pop up boxes that will be posted to most current addresses around the area of where the pop up shop is going that week, for example, Preston. The mailers physically pop out of the envelope they are encased in to grab the attention of whomever might open it and they are covered with promotion and advertising for ReGeneration, its locations, its ethos, what it is exhibiting etc. The bozes afterwards can also be transformed into re useable money boxes, Pen holders, Tissue boxes etc to continue with the recycling theme of the entire pop up store. It's vert different to anything you would normally have posted through your letter box and has much more of an impact on the consumer than a simple paper flyer.

Chloé Grayling and Sophie Leung.

Creating promotional concept board 1

Here is a Print Screen of our First Promotional Concept board, whereby we take something people wouldn't normally take any notice of and has something to do with recycling etc, and spray paint promotional advertisements for the pop up store "ReGeneration" onto it. The example above says "This time next week I will be art". This is to get the persosn attention and really make them think about the reason why it says that and along side all the other promotional campaigns it will make sense to them. Below is a print screen of us cutting out a photograph of a skip on photoshop and above is us placing it with the added writing together on Illustrator.

Chloé Grayling and Sophie Leung.

Product Concept

To keep the Pop up store simple, we should sell recycled jewellery designed by students at UCLAN; students or local artist could also run work shop sessions for locals to design their own jewellery too. This fulfils the brief; we are selling work and exhibiting a contemporary creative practice.
Below are images of recycled newspaper beads, which keeps within the theme of ReGeneration.

Promotional Inspiration

"Each day, people think up crazier and crazier ways to advertise their products, services, and ideas. Guerilla marketers use promotional products and creativity to make sure their messages stick in the minds of the public and influence their behaviours."

I've trailed the internet for promotional ideas that we could use to advertise our pop up store: 

Stick things around Preston town that aren't posters or leaflets that will attract people's interest.

However we could do a few posters around town but add a little twist, for example adding customer interaction with the poster? 

Or maybe a when the pop up store has been installed, objects around town could lead to the store. E.G.

A few days before the pop up store opens, we could gain peoples interest by generating a hype through customer interaction like the promotion below. 

Linking our REGENERATION theme into the promotional idea, we could possibly create a sculpture in town using recycled objects or rubbish. Something big and eye catching to draw peoples attention, which will hopefully lead them to being interested in the pop up store.

Colour Inspiration Board

I've created a few colour boards that could inspire our colour theme, keeping in mind of REGENERATION. 

Global warming caused by pollution and rubbish filling land fills is ruining the earth, i started off with this idea for colour inspiration. Looking at the colour of rubbish contrasting with the sky, the two colours really contrast with each other and makes them both pop.

REGENERATION then takes me onto thinking about nature and when it comes to mother nature the colour that it is usually associated with is green. 

This moves me onto natural, organic, materials such as wood or cardboard that we'd use to make the pop up store. The inspiration board below shows what textures and colours we could use to decorate the store/promote with as a theme.

The above mood boards could inspire us to use certain colours in this project as a theme, so that people and potential customers can identify the promotion with the pop up store.