Promotional Board 3

Recyling Artists Create Portraits from Trash

With themes of environmentalism and climate change becoming increasingly popular in the art world, one artist in particular is putting eco-friendly philosophies to practice with portraits made entirely of unwanted objects. Recycling and reusing objects normally destined for the landfill has always been a creative process, but in the hands of a skilled artist, the practice can result in masterpieces superior to works crafted of more traditional mediums. Such artwork has the power to broaden the imagination as well, turning the most unassuming trash-bin or cluttered drawer into an artist's palette.
Inspired by Ecuadorian hairstylists, who are known to use broken jewelry and other shiny objects in their designs, British artist Jane Perkins began creating broaches from similar bits and pieces that would normally go unused. Since 2008, she's expanded her recycling technique to make portraits using buttons, toys, plastic forks--or nearly anything else she can get her hands on, according to BBC Brasil. Her work has been on exhibition in the UK's Devon Open Studios.

Perkins:

'It all started because I have a huge collection of stuff that I have amassed really since childhood. I used to do embroidery and beads and more traditional kinds of things. We did a few recycling projects in my degree course, which I really enjoyed, and from that I started making things with beach debris'

As opposed to traditional forms of recycling, Perkins' art infuses the items she uses with even greater value than they had in the first place--but she still doesn't consider herself a recycler:

'I think I would describe myself as a 'remaker'--meaning that I take things and make them into something else. I started with making broaches in my degree course using broken jewelry and plastic toys. Since then, I've developed into making portraits using found materials in this collage-y way.'

Some More Designs in Sketchup

I have used Sketchup to design our final Pop Up, I have used sillouettes of people, shadows and placed the design in two different sites to give a more realistic feel to the design.
Gemma :-)

Trend Analysis Board

Here is a quick trend analysis board/mood board showing the colour palettes used in the pop up store, from natural chocolate browns to moss-greens and blues. It also contains a few images behind the concept of recycling and the art that can come out of it.

Chloé Grayling

Creating promotional concept board 2

Creating our second Promotional Campaign board here with the above the line techniques in the form of the "pop up mailer". These are small pop up boxes that will be posted to most current addresses around the area of where the pop up shop is going that week, for example, Preston. The mailers physically pop out of the envelope they are encased in to grab the attention of whomever might open it and they are covered with promotion and advertising for ReGeneration, its locations, its ethos, what it is exhibiting etc. The bozes afterwards can also be transformed into re useable money boxes, Pen holders, Tissue boxes etc to continue with the recycling theme of the entire pop up store. It's vert different to anything you would normally have posted through your letter box and has much more of an impact on the consumer than a simple paper flyer.

Chloé Grayling and Sophie Leung.

Creating promotional concept board 1

Here is a Print Screen of our First Promotional Concept board, whereby we take something people wouldn't normally take any notice of and has something to do with recycling etc, and spray paint promotional advertisements for the pop up store "ReGeneration" onto it. The example above says "This time next week I will be art". This is to get the persosn attention and really make them think about the reason why it says that and along side all the other promotional campaigns it will make sense to them. Below is a print screen of us cutting out a photograph of a skip on photoshop and above is us placing it with the added writing together on Illustrator.

Chloé Grayling and Sophie Leung.

Re-cycling and Furniture

After speaking with Louise and Jenny from Preston City Council today I really liked the ideas they helped us with in relation to taking old, unwanted items that would normally be thrown away and "up-cycling" them into pieces of art and furnature, and really telling the story and showing the journey of how they came to be in our pop-up store.

This made me instantly think of The Eden Project in south Cornwall, which is very local to me at home and I have been there several times and their concept is very similar to ReGenerations.  The Eden Project in Cornwall was built in a disused claymine, transforming it into a rich, global garden wherepeople can learn about nature and get inspiration aboutthe world around them.

Eden is an educational charity and social enterprise and much of our energy goes into:

• running transformational social and environmental projects on our doorstep and around the world
• creating unforgettable learning experiences for students
• putting on fantastic arts, theatre and music events
• creating stunning gardens as well as doing valuable research into plants and conservation
• making sure we run our operations in the greenest possible way

The Eden Project, Located in Cornwall.

The WEEE man, designed by Paul Bonomini, is a huge robotic figure made of scrap electrical and electronic equipment. It weighs 3.3 tonnes and stands seven meters tall – representing the average amount of e-products every single one of us throws away over a lifetime.

His creator, contemporary artist Paul Bonomini says: “I designed him to look like he’s dragging himself out of landfill,coming back from the dead. He’s there to remind us of this monster that we’re creating when we dump these goodsrather than recycle them.”

"WEEE man"

They also but a quirky spin on the classic mirrored disco ball with this regenerated, alternative "mirror ball" below, by using un wanted househoud bathroom mirrors etc attached to a giant mesh ball found at a landfill site. Again, generating recycle awareness to the public and proving that not everything that is thrown away has to necessarily be "ugly rubbish"

Recycled Mirror ball adds a quirky, eco friendly twist to the classic disco ball.

Chloé Grayling