Creating promotional concept board 2

Creating our second Promotional Campaign board here with the above the line techniques in the form of the "pop up mailer". These are small pop up boxes that will be posted to most current addresses around the area of where the pop up shop is going that week, for example, Preston. The mailers physically pop out of the envelope they are encased in to grab the attention of whomever might open it and they are covered with promotion and advertising for ReGeneration, its locations, its ethos, what it is exhibiting etc. The bozes afterwards can also be transformed into re useable money boxes, Pen holders, Tissue boxes etc to continue with the recycling theme of the entire pop up store. It's vert different to anything you would normally have posted through your letter box and has much more of an impact on the consumer than a simple paper flyer.

Chloé Grayling and Sophie Leung.