"Each day, people think up crazier and crazier ways to advertise their products, services, and ideas. Guerilla marketers use promotional products and creativity to make sure their messages stick in the minds of the public and influence their behaviours."
I've trailed the internet for promotional ideas that we could use to advertise our pop up store:
Stick things around Preston town that aren't posters or leaflets that will attract people's interest.
However we could do a few posters around town but add a little twist, for example adding customer interaction with the poster?
Or maybe a when the pop up store has been installed, objects around town could lead to the store. E.G.
A few days before the pop up store opens, we could gain peoples interest by generating a hype through customer interaction like the promotion below.
Linking our REGENERATION theme into the promotional idea, we could possibly create a sculpture in town using recycled objects or rubbish. Something big and eye catching to draw peoples attention, which will hopefully lead them to being interested in the pop up store.
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