The "Pop-up Promotional Cube"
Another idea that I thought of after doing a bit of research was the "Pop-Up advertising/promotional cube" Which is basically a cube which comes flat packed in an an envelope and when opened, literally pops out automatically and is covered in information regarding the product, or in our case, the Pop-Up ReGeneration shop. Basically these cubes could be sent out to all addresses of a certain location a week or so before the pop up shop is due to arrive to help start spreading the word.
The fact that is is a pop out cube I think would be a really effective way of promoting our store - due to the fact it is a play on the phrase "pop up shop" - also, they are made out of card, which can easily be recycled before/after manufacture.
"The pop up cube is probably the most popular of all the "big" pop-up marketing products because of its simplicity and generous print area.
The cube shaped product lends itself to so many creative marketing ideas that it fits lots of agendas. Used almost exclusively as a direct mail shot, the promotional pop-up cubes have turned up as the solution to many advertising campaign problems where the client has been looking for something different. There is also the option of a pop-up cube with added hole to the top so the cube can be used as a desk-top pen holder - meaning the printed on message will be seen on a daily basis and therefore stick in the customers mind."
The link below is for a short youtube clip that I think is definately worth a watch to get to grips with the general idea of this pop up advertising idea for the pop up shop. It has been originally used for nissan but can easily be changed according to any brand.
Chloé Grayling
Thats a fantastic idea!! i like it
ReplyDeleteVicky (: